IS YOUR WEB SITE UNFRIENDLY? Part 7 of 9

The following tips will help make sure you don't inadvertently make your page, or part of your page, invisible to visitors: 1. If you use a textured background GIF make sure you also specify a background colour that is similar to the main colour in the GIF or your text could be unreadable to someone browsing with text-only. Believe it or not, I have found myself trying to read white text on my browser's default light background! The fact that I had specified a default background colour ...

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Web Content Mass + Keyword Optimization + Links = SEO

How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much-it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engine ranking. Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, ...

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Web Content (Mass + Keywords) + Links = SEO

Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue. But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways: 1. inbound links 2. website mass 3. keyword optimization 1. Web Content and Inbound Links ...

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Quick, Effective Web Design

We have all seen the websites online that sell template web designs for various business industries. Are these worth using? The answer may be different for everyone. When deciding on a web design it is important to know your competition. What do you like about there site? What could be done better? Are there certain aspects of the site that would appeal visually? Are there certain aspects of a competitor's site that have helped in organic SEO/SEM? Are there certain aspects/offers on a ...

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How Do I Improve My Web Site Conversion Rate? Part 1

Question 1. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as •€œread more here•€ or actually selling a product or service? What you•€™re talking about here are two different ways to measure your website. •€œRead More Here•€ is what I would call a variable affecting your conversion rate. I call these kinds of variables •€œMicro Conversions•€ because they are all ...

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Google: The Ultimate Web Writer’s Style Guide

Indulge me for a moment. Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide. Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users. Get the idea? Not a search engine. A style guide. A constantly evolving style guide that works from its insights into how people use and read web sites. A style ...

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Search Engine Marketing and Toolbars

b>Website Marketing - Google Toolbar The Google Toolbar is extremely helpful in finding information on pagerank and other important factors concerning Google, it's cache (last viewing) of your site, and directory information. The Google Toolbar is free and can be downloaded here: http://toolbar.google.com Website Research - Alexa Toolbar The Alexa Toolbar seems to be a great tool for website related data such as site stats, user reviews, owner contact information, related links and ...

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Web Content Mass + Keyword Optimization + Links = SEO

How does web content really affect SEO? It's often said that the answer is simply that content does not affect SEO very much-it's all about more technical issues. Yet a website's content still plays an enormous and fairly direct role in search engine ranking. Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, ...

Read the rest of this entry »

Web Content (Mass + Keywords) + Links = SEO

Of course, the whole goal of the search engines' ranking schemes is precisely to deliver good, relevant content to users. The mechanism for how search engines select and reward good, relevant content is essentially just a technical issue, though admittedly an extremely important technical issue. But even in purely technical, mechanistic, terms, web content affects search engine rankings three ways: 1. inbound links 2. website mass 3. keyword optimization 1. Web Content and Inbound Links ...

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Adware

By Joel Walsh Adware, software dedicated to displaying advertising, can really slow down any business that depends on its computers. Adware promoters use some cunning tricks to get you to install their software on your machine. Here's what to look out for. Adware is, by definition, something reasonable people don't want on their computers. That's why adware can't just come out and ask people to install it. Often, the computer owner is completely unaware of it being installed. But not always. ...

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